Introduction
The Canton Fair, China’s largest trade exhibition, hosts its 138th (Autumn) session in 2025. Phase 3 – running from 31 October to 4 November 2025 – focuses on lifestyle and health‑oriented products, with a significant section dedicated to Health & Recreation. This sector encompasses everything from sports and travel gear to personal care products, medical devices, pet supplies and toiletries. The following Canton Fair 2025 Autumn: Health & Recreation Guide presents a detailed overview of the categories, hall assignments, market trends and sourcing strategies to help buyers navigate this dynamic segment.
Dates and Hall Layout
Phase 3 operates for five days, from Friday 31 October through Tuesday 4 November 2025. Exhibits open daily from 9:30 AM to 6:00 PM. According to the official exhibition map, Health & Recreation suppliers occupy several halls across Area B and Area A:
- Sports, Travel & Recreation Products – Located in Halls 11.1, 12.1 and 13.1 and spillover outdoor areas 9.0, 12.0 and 13.0 along with temporary halls 1.1Y, 2.1Y, 3.1Y and 5.1Y.
- Personal Care Products – Found primarily in Halls 9.1 and 10.1.
- Bathroom Products – Displayed in Hall 9.2.
- Pet Products & Food – Concentrated in Hall 10.1.
Medical devices, rehabilitation equipment and health products occupy specialized sections within Area B and Area C; buyers should consult the official floor plan or Canton Fair app for the latest layout.
Navigating the halls
Area B’s halls are interconnected via elevated walkways. To maximise efficiency, start at Hall 9.1–10.1 for personal care and pet products, proceed to Hall 9.2 for bathroom products, then cross to Halls 11.1–13.1 for sports and recreation equipment. Outdoor halls (9.0, 12.0 and 13.0) host bulky items like tents and fitness gear; allow additional time for these areas. Wear comfortable shoes and bring business cards, sample bags and translation tools. The Canton Fair app provides real‑time navigation and exhibitor locations.
Categories and Sub‑categories
The Health & Recreation sector covers a diverse spectrum of products. Drawing on the official exhibitor list, the key categories and representative items are summarised below:
| Category | Example Products |
|---|---|
| Indoor & Outdoor Sports Products | Balls (basketball, football, volleyball), boxing gloves, skateboards, roller skates, scooters, fitness equipment, household training machines, sports nets, trampolines, archery gear, bicycles and accessories, billiards, shooting and hunting gear, climbing ropes, track & field equipment, equestrian equipment, beach sports equipment, sports glasses and sports bags |
| Water Sports & Diving Equipment | Swimming goggles, diving masks, wetsuits, flippers, snorkels, paddleboards and accessories, swimming gear, water‑skiing equipment |
| Sports Souvenirs | Trophy cups, medals, certificates, flags and emblems |
| Travel & Recreation Products | Fishing tools (hooks, rods, nets, reels, fish bags), barbeque tools (electric/gas/charcoal grills, ignition tools), outdoor leisure products (swings, hammocks, sun umbrellas), musical instruments, chess and poker sets, outdoor tour articles (backpacks, rain covers, air cushions, sleeping bags, blankets, tents and camping accessories) |
| Personal Care Products | Cosmetics, lipsticks, make‑up bags, brushes and mirrors; skincare products (beauty creams, hand creams, sunscreens, massage oils), hair care (shampoos, conditioners, combs, scissors), nail and foot care, shaving supplies, tooth care (toothpaste and toothbrushes) |
| Medicines, Health Products & Medical Devices | Traditional Chinese medicine (herbs, plant extracts); chemical medicines and biopharmaceuticals; health products (tonics, medicated drinks, health alcohol); hairdressing and beauty care products; home medical devices (body scales, medicine cabinets, hot‑water bags, crutches); reproductive health products and equipment; rehabilitation and physiotherapeutic devices; medical dressings and disposables; diagnostic and therapeutic equipment including surgical instruments, clinical laboratory instruments, imaging equipment, monitoring devices, endoscopes and minimally invasive systems |
| Silver Economy (Elderly Care) | Rehabilitation equipment and supplies for seniors; functional foods and nutrition designed for middle‑aged and elderly populations; wearable health monitors and smart pension systems; elderly beauty products and anti‑aging remedies |
| Pet Products & Food | Pet food, pet toys, training products, bowls and feeders, beds, cages, collars, leashes, clothing and accessories, aquarium products, grooming and cleaning supplies |
| Toiletries & Bathroom Products | Soaps, shower gels, mouthwashes, bath salts and oils, toothbrushes and toothpaste; bath accessories like sponges, mats, mirrors, soap trays, shower caps, shower curtains, towels, towel racks, toilet paper and facial tissues |
Market Trends and Innovations
Smart fitness and space‑saving equipment
At the 136th Canton Fair, manufacturers showcased a variety of health and fitness products that cater to consumers seeking a healthier lifestyle. The rising demand for wellness experiences is driving innovation in compact and smart equipment. For example, Shandong Relax Health Industry Co., Ltd. introduced the PK80 max‑less treadmill that saves 30 % of space, and the PP790 commercial elliptical with 40 resistance levels and an automatic incline, providing versatile workouts in limited spaces. Zhejiang Rongshun Technology Co., Ltd. unveiled a smart treadmill equipped with infrared gait analysis and connectivity features for training feedback. These innovations reflect a shift toward home‑friendly, tech‑enabled fitness equipment that encourages daily exercise.
Health & recreation meets smart technology and eco‑design
The health and recreation sector is merging traditional products with smart technology and sustainable design. Many exhibitors at recent sessions presented smart exercise equipment for city parks and everyday use, combining advanced sensors with connectivity for real‑time monitoring. In personal care, companies such as Guangzhou Xujohn Bio‑technique displayed hydrogel eye masks made from biodegradable polymer networks that gently treat wrinkles while prioritising sustainability. Shanghai Shift Electrics offered a smart handheld dental rinser with a 360° rotating nozzle and microbubble technology to improve oral care. Ningbo Jiali Century Group launched a razor with a bamboo‑fiber and metal handle and a nano‑coated six‑layer blade that doubles the product’s lifespan. These examples illustrate growing interest in eco‑friendly materials, ergonomic designs and intelligent functionality across fitness and personal care products.
Holistic well‑being and active lifestyles
Consumers increasingly view health as a holistic pursuit that encompasses physical fitness, mental relaxation and personal grooming. This trend translates into demand for multi‑functional recreational products like camping gear that doubles as home décor, relaxation devices (massagers, aromatherapy diffusers) and nutritional health foods. Pet ownership is also surging globally, driving growth in pet food and accessories, while the silver economy highlights opportunities for rehabilitation and assisted‑living products. Buyers seeking to stay ahead of consumer preferences should look for suppliers that integrate technology, sustainability and lifestyle appeal in their products.
Sourcing and Negotiation Strategies
- Define your niche – The Health & Recreation sector is broad. Identify which segments (sports equipment, personal care, medical devices, pet products, etc.) align with your market to prioritise your visits.
- Verify certifications – For sports and medical equipment, ask for international certifications such as CE, RoHS, ISO 13485 (medical devices) and FDA/CE approvals where applicable. Personal care and cosmetics should meet relevant regulatory requirements and safety standards.
- Assess innovation and quality – Test smart fitness equipment for durability and user‑friendliness. In personal care, sample products to evaluate texture, scent and packaging. For eco‑friendly goods, inquire about material sourcing and biodegradability claims.
- Evaluate production capacity – Determine minimum order quantities (MOQs), lead times and the supplier’s ability to scale production for seasonal surges. Ask if they provide OEM/ODM services for customised products.
- Negotiate partnerships – Discuss payment terms, shipping arrangements and after‑sales support. In sensitive categories (medical devices or health supplements), ensure that the supplier can provide documentation, traceability and liability insurance.
Yana Sourcing’s SMART + HEART Framework for Health & Recreation
Yana Sourcing evaluates Health & Recreation suppliers through its SMART + HEART methodology, balancing quantitative analysis with human judgment.
- S – Supplier Basics – Identify whether the supplier specialises in sports gear, personal care or medical devices. Assess factory scale, workforce training and experience serving international markets. A strong R&D department indicates capability to innovate.
- M – Market & Financials – Review sales performance, export markets and investment in technology. Suppliers developing smart fitness equipment or biodegradable personal care products demonstrate foresight and financial strength.
- A – Assurance & Certifications – For health‑related products, verify compliance with ISO 9001/13485, CE/FDA, GMP and other regulatory standards. Confirm that personal care goods use skin‑safe ingredients and that sports gear meets safety norms.
- R – References & Case Studies – Request testimonials from existing clients and inspect case studies of product launches or partnerships. Evaluate on‑time delivery records and after‑sales service quality.
- T – Transparency & ESG – Analyse whether suppliers disclose supply‑chain information, source sustainable materials and adhere to ethical labour practices. Look for initiatives in recycled packaging, cruelty‑free testing and community health programs.
HEART captures the human elements critical to lasting partnerships:
- H – History – Long‑standing manufacturers often possess deep expertise and reliability. Explore their corporate stories and evolution.
- E – Execution – Gauge the supplier’s ability to deliver consistent quality, handle complex orders and provide responsive customer service. Smart equipment suppliers should offer software updates and technical support.
- A – Agility – The health & recreation market evolves rapidly. Seek partners who can adapt product lines to new health trends, regulatory shifts or sudden demand spikes.
- R – Reliability – Check warranty policies and maintenance services, especially for fitness equipment and medical devices. Reliability reduces returns and reputational risk.
- T – Trust – Trust stems from transparent communication and mutual respect. Suppliers who share your commitment to well‑being and sustainability will help build long‑term value.
Conclusion
The Health & Recreation sector at the Canton Fair 2025 Autumn session brings together a vast array of products designed to support active lifestyles, personal well‑being and holistic health. From high‑tech fitness equipment and smart personal care products to pet supplies and elderly‑care solutions, the fair showcases innovations that reflect growing global demand for healthier, more sustainable living. By leveraging the hall layout, trend insights, sourcing strategies and SMART + HEART framework detailed in this guide, buyers can confidently navigate the fair and forge partnerships that enhance their product portfolios and brand reputation.
Related Links
To explore overall information and information about other categories, please visit our general sourcing guide: Canton Fair 2025 Autumn Master Guide: Dates, Phases, Registration, Travel & Sourcing Strategies.
Or visit the offical Canton Fair 2025 website at: https://www.cantonfair.org.cn/en-US
Leave a Reply